Content marketing remains an exceptional way to educate, inform, and entertain prospects and customers. In fact, customers want and expect relevant content from brands that interest them.
Join DMN for a one-day virtual conference to learn how to create content marketing that not only engages, but also converts customers. Session speakers will examine such topics as:
- Creating a comprehensive, long-term content marketing strategy
- Using content to move prospects and customers through their purchase and lifecycles
- Selecting the ideal metrics to track the performance of and return on content marketing
- Building a plan for marketing content across channels and by customer group
