Kim Land
Marketing Director, Herald-Journal
Winning ways: Few marketers can match Kim Land’s love for her company. Land has worked with the Herald-Journal since shortly after she finished college, and has developed a keen understanding of almost all aspects of the paper’s business. As a true omnichannel marketer, Land manages the branding efforts for four papers, using multiple channels to reach customers and increasing brand affinity as a result. She helped develop and execute a Member Rewards program that achieved a whopping 80% open rate and resulted in more than 800 sign ups within four days.
Defining moment: “Meeting my mentor David Roberts when I got my job at the Herald-Journal. He imbedded me in several departments of the organization. I came out with a thorough understanding of how all the parts of the company work together.”
Words to live by: “At the end of your life, you will never regret not having passed one more test, not winning one more verdict, or not closing one more deal. You will regret time not spent with a husband, a friend, a child, or a parent.”—Barbara Bush
Head swivel: “Everything in marketing is continuous and nothing is stagnant. We’ve been working on social media. We’re growing social media by training employees to interact, not react, and we’re making sure we put stories out as soon as they happen.”
Good advice: “Find your niche in something you love to do because you can’t market something you don’t believe in.”
First job: “I started working in my senior year of high school. I worked a commission-based position at JCPenny. Before that, I once got paid $50 to be a model at a Belk’s fashion show.”
On your nightstand: The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen Covey.
Favorite app: “I really love my Kindle app. I’m a huge sports fan, so I use my ESPN app a lot.”
Click or tap here to read the stories behind the successes of the other Direct Marketing News 2014 40 Under 40 winners.
