Here’s one you don’t see every day. A tech company partnering with delicious chocolate?
Google recently announced that the latest version of its Android operating system would be known as KitKat, following its trend of naming its mobile operating systems after dessert items. Previous names include Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean.
This is the first brand name sweet being used by Google. Making the announcement on Google’s official Google Plus page, Google executive Sundar Pichai wrote, ““KitKat has been a favorite candy on the team for some time, so for the K release, we asked if they’d be willing to lend their iconic candy bar to its name.” Looks like KitKat is taking full advantage of it. It quickly released this hilarious commercial that mocks the tone and verbiage of Google’s biggest competitor, Apple. The ad treats a bar of KitKat much like an Apple ad treats an iPhone.
“Every corner, every edge, every finger of every bar has been carefully considered and crafted to create a beautifully immersive and multi-sensory experience,” says Christopher Catlin, KitKat’s “chief breaks officer,” in the video. “And it really does taste as good as it looks because when we set out to build confectionery perfectionery by designing the perfect chocolate bar, we nailed it first time.”
There’s also plenty of cross branding promotion involved. Although Google says there was no money exchanged in the deal, KitKat bars will now display Google’s green Android mascot on its wrappers. The Verge has a great piece on how the partnership came about. Apparently it all came down to the personal preference of a head Google engineer, who was just krazy for KitKat.
