Marketers today are increasingly charged with finding and capturing the attention of the right prospects—not just gathering a high volume of leads. Join Direct Marketing News for a one-day virtual conference on strategies marketers can use right now to attract the prospects most likely to become customers. A selection of instructional sessions and moderated discussions will examine such topics as:
- Selecting the lead sources and channels that are optimal for your business
- Developing effective cross-channel lead-gen initiatives in collaboration with sales
- Lead nurturing, including email and content marketing strategies
- Devising effective end-to-end lead management practices
