LinkedIn introduces new features to enhance video advertising campaigns, enabling businesses to effectively outreach via household televisions. This move aims to exploit LinkedIn’s professional audience, amplifying visibility and creating room for novel engagement approaches.
Ensuring content relevance and optimal display on larger screens, these features coincide with LinkedIn’s dedication to marketers leveraging the increasing use of video content both within and outside the platform. This addition not only bolsters LinkedIn’s position as a vital marketing platform but also meets the evolving needs of digital marketers.
In collaboration with various video providers, LinkedIn assists marketers in initiating video campaigns for display on home TV screens. This partnership transforms the sphere of advertising through its personal and seamless viewer experience.
These features’ launch marks a vital progression, allowing engagement with professionals on connected TVs and streaming devices through a LinkedIn Connected TV initiative.
LinkedIn advances in video advertising
Its scope can be substantially expanded across Microsoft, LinkedIn’s parent company’s publisher network.
Moreover, in partnership with NBCUniversal, the feature “LinkedIn Premiere” has been rolled out. This allows businesses to target crucial decision-makers across the United States using NBCUniversal’s streaming content. With a focus on engaging the corporate space, this feature provides brands with a unique opportunity to reach influencers and decision-makers directly.
Further, LinkedIn is extending its video publishing partner network, enabling marketers to target popular NBCUniversal shows through their streaming services. The CTV ads and new Premiere feature will initially be accessible to advertisers in the United States and Canada.
