Marketers focus on comforting images

On a day like election day, when the future all seems a bit up in the air, it makes sense to me that advertisers would start focus on anything that would make consumers get all warm and fuzzy. The Wall Street Journal reports today that brands are playing up comforting images in their marketing, from a MasterCard spot focusing on hugs, smiles and laughter to the return of old jingles such as J&J’s “I am stuck on Band-Aid brand” tune. I wonder if direct marketers are in the same boat, looking to target consumer mailboxes, inboxes and voice mail boxes with everything comforting and familiar — as a consumer, it sounds pretty good to me!