Marketing Database Associates, Boston, this month launched mda-energyleads.com, a Web-based tool that will allow utilities and other energy service providers to use the Internet to track commercial and industrial sales leads. The tool will link business inquiries generated from marketing and promotional programs with an Internet-based lead distribution system, and allow marketing managers to monitor sales leads throughout the selling process and compute marketing program return on investment in real time.
It also creates reports that measure program responses and analyze sales follow-up initiatives.
