The marketing industry is fast-paced and constantly evolving. The digital landscape has had an influence on its growth, with new trends being introduced regularly. If you’re a marketing professional, educating yourself on the latest strategy trends will help you create relevant and engaging content.
It’s essential for any marketer to put time into professional development and growth on a regular basis. Attending a class or conference every year will give you good insight to new trends, but they come at a cost. If you have a limited budget, there are plenty of ways for you to receive education without spending a fortune. Podcasts, for example, are easy to fit into your routine and are often free.
Podcasts are convenient because they can be on your playlist during your daily commute or workout. It’s easy to fit an episode in on a busy day, and they’re a great learning format for those who like to multitask. Podcasts will also give you exposure to industry leaders and insights that you may not be able to get during an in-person event. Creators release new episodes regularly, so you can be confident that the information you’re learning is relevant.
If you’re interested in diving into the world of marketing podcasts, there are plenty of options to choose from. The following list is made up of quality podcasts that regularly discuss new topics in the marketing industry:
1. The CMO Whisperer
A great way to gain inspiration and ideas for your business is by looking to other businesses who are doing it right. Hosted by Steve Olenski, The CMO Whisperer makes its mark by inviting leaders from around the world to discuss their experiences. With most leaders having decades worth of practice, they’re able to share the lessons they’ve learned throughout their careers.
This podcast also analyzes business strategies across many disciplines, giving valuable perspectives. Listeners can learn how marketing varies across different types of business, from health to retail. This insight is incredibly helpful if you’re considering branching out into different fields.
2. Marketing Over Coffee
If you want to learn more about what’s up and coming, Marketing Over Coffee may satisfy the craving. In this weekly podcast, hosts John Wall and Christopher Penn discuss trending topics from Taylor Swift to artificial intelligence. Capping at 30 minutes long, this podcast is perfect for those hoping to fit in some learning during their commute.
With the industry always changing, it can be difficult to stay educated during the work week. This podcast does the work for you by researching and highlighting the most popular topics. John and Chris do a great job covering subjects without diving too deep into the details, making this an easy listen.
3. Renegade Marketers Unite
This podcast is another resource that will give exposure to the most successful innovators in the industry. Host Drew Neisser makes the format unique by providing two weekly episodes: a five-minute “Tuesday Tips” feature and a longer deep dive episode. The Tuesday feature is easy to squeeze into a busy day, while the longer weekly piece gives you more depth into topics.
Renegade Marketers Unite not only gives you insight on marketing trends, but helps with other areas of worklife. It focuses on ways you can improve your career in all areas, from growth to work management. Each episode explores topics that are applicable to anyone, ensuring that you walk away with actionable takeaways each week.
4. The Influential Personal Brand
When you’re investing in your career, you want to put energy into cultivating your personal brand. Your brand encapsulates how others perceive you, and goes hand in hand with your business reputation. The Influential Personal Brand podcast gives you all the information you need to create a strong brand. Led by hosts Rory and AJ Vaden, each episode focuses on skills and strategies that are essential to your personal success.
The hosts are well aware of the many aspects that could impact your success and image. From Instagram tips to navigating lawsuits, this podcast provides a wealth of information that’s beneficial in any stage of your career. With two episodes published every week, you’re sure to walk away learning something new.
5. Social Media Marketing Podcast
The Social Media Examiner has created a great resource for those interested in taking a deeper look at social media marketing. In the Social Media Marketing Podcast, Michael Stelzner leads weekly episodes on how to best leverage social media for your business. This show is especially great for professionals who are trying to iron out their business’s social media strategy.
Its focus on the topic allows the podcast to take a closer look at the pros and cons of specific platforms. As a listener, you can hear about strategies related to specific app features that you may not learn elsewhere. It also shares key insights on how to make the most out of your content and grow your audience online.
A Great Way to Learn
Podcasts are a practical way to learn today as they can fit in your pocket. This format of professional development helps you balance your growth with the other important and busy aspects of life. Introducing a marketing podcast to your routine will keep you on top of the evolving industry and provide new inspiration for your workweek.
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