Matthew Mierzejewski
EVP of Client Service and Delivery, RKG
Winning ways: Mierzejewski loves golf. It’s a game of patience and strategy, not unlike marketing. Mierzejewski uses this patience to successfully oversee 160 digital marketing specialists in providing performance-based programs for more than 150 clients. Speaking of digital marketing, Mierzejewski has made a name for himself as one of the industry’s premier search marketing provocateurs, helping the SEO department grow revenue 80% in the past year as a result.
Defining moment: “Having an opportunity to work on research for Google’s bit simulator. It helped to dissect Google’s ad auction system. I found an extraneous factor that Google was enforcing that no one knew of. It forced Google to reveal some stuff behind the scenes.”
Words to live by: “The cost of an opinion is supporting data.”
Head swivel: “There’s a huge demand for content strategy for every brand and an absence of link building. It’s been great to be a part of building a process for this on our side. We’ve merged two worlds by bringing our feeds and paid search teams together.”
Good advice: “Be ambitious. There’s so much opportunity to seize.”
First job: “I waited tables when I was 16.”
On your nightstand: HBR’s 10 Must Reads on Managing Yourself by Harvard Business Review.
Favorite app: “I use the Twitter app daily. I really like the Dilbert app.”
Click or tap here to read the stories behind the successes of the other Direct Marketing News 2014 40 Under 40 winners.
