Publicis named Drew Meyers managing director of Publicis Modem West, effective August 2. Based in San Francisco, he will report to Dani Nadel, president of Publicis Modem USA.
Meyers previously worked as SVP and digital group account director at Publicis Seattle. He will replace John Rabasa, who has been promoted to director of experiential strategy for Publicis Modem USA.
Meyers will focus on winning new business for the digital agency as well as growing the digital business for all Publicis USA clients.
“We’re trying to bridge the gap between traditional and digital within Publicis,” Meyers said. “We want to go after things from a pure-play perspective as Modem, but also integrate with other agencies. We have a strong positioning, but we see an opportunity to make interoffice collaboration easier.”
Meyers will continue as the lead for Publicis’ T-Mobile digital account, a role he has filled since joining Publicis Seattle a year ago, he said.
