Gold
Innovation fold / Consumer campaign
Agency: AIM Proximity
Client: Vodafone
Mobile phones do pretty much anything you need. That’s the basis of this innovative campaign from AIM Proximity for Vodafone New Zealand. The multimedia effort used TV spots and print ads to show consumers the things they could “fold” into their Vodafone device, including maps, music, television and the Web. The ads, along with a mobile marketing element, drove consumers to a microsite that further explained all the bells and whistles that Vodafone mobile devices offer. The goal was to drive home the point that the agency was on the cutting edge by targeting teenagers who love the latest gadgets, hip 20-somethings on the go and executives who need information at their fingertips with the message that you can have some outdated items — such as paper maps and landline telephones — all in one Vodafone device.
Creative Director
Dave King
Senior Digital Designer
Jason Vertongen
Head of Interactive Art
Aaron Goldring
Writer
Mike Kelly
Silver
Podge and Rodge on a PC / Single consumer
Agency: Dialogue Marketing
Client: Microsoft Ireland
Most Americans know the theatergoing Muppets Statler and Waldorf, a pair of cantankerous, old theatergoers who sit in the balcony during The Muppet Show and sarcastically critique their fellow Jim Henson creations. They’ve got nothing on Podge and Rodge, though, a perverted pair of Irish puppets who take aim at political correctness and chase after girls. Agency Dialogue Marketing thought these two were the ticket to the 20-something tech user, and cast them as the stars of a viral video campaign extolling the virtues of Microsoft’s new Vista operating system. In a viral video, the filthy duo sprinkles Vista product features throughout their edgy dialog as they use their new webcam.
Creative Director
Jermain Williams
Creative Director/Copywriter
Des Columb
Production Manager
Fiona Ryan
Bronze
Calculator / Single consumer
Agency: Euro RSCG Australia
Client: Integral Energy
It’s not easy being green, but Australian utility Integral Energy wanted to help. So, Euro RSCG created a microsite calculator on which customers could gauge their energy consumption and carbon footprint. The warm, user-friendly site dynamically updated a visual representation of users’ houses as they added rooms, appliances or input other information. By the end, it was easy to see how much energy each subset of rooms used, by time period, carbon dioxide, dollar amount and kilowatt hour.
Executive Creative Director
Rowan Dean
Creative Director, Digital
Tim Cheng
Art Director
Tony Dolan
Now danger can’t surprise you anymore! / Single consumer
Agency: Proximity BBDO(France)
Client: Mercedes-Benz France
For car buyers for whom safety is a prime concern, Mercedes-Benz offers its S-Class. But how to extol the car’s safety features in an intriguing, accessible way? Proximity BBDO created a microsite to educate and inform. Its 3-D graphics, simple interface and luxe sensibility successfully communicated the brand’s message to its key demographic. The site’s virtual test drive points to 60 electronic assistant systems in the S-Class that anticipate various conditions — taking the element of surprise from road hazards.
Creative Director
Bruno Moreira
Artistic Director
Guillaume Rancurel
Finalists
Grab A Plane
Agency
AIM Proximity
Client
Air New Zealand
Executive Creative Director
Dave King
www.writeournextad.com
Agency
Lavender*
Client
Fairfax Business Media
Creative Director
Simon Lee
Creative Director, Art Director
Marco Eychenne
Creative Director, Copywriter
Simon Lee
Account Management
Dom Hickey
Giant Jar
Agency
Meteorite Marketing
Client
Argos
Executive Creative Director
Dan Douglass
Stanley Fubar
Agency
Mullen
Client
Stanley Works
Group CD
Jim Hagar, Jim Stinsmuehlen, John Wolfarth
IBM Puzzles
Agency
Ogilvy New York
Client
IBM
Group Creative Director
Vicki Azarian
Family Album
Agency
Proximity Portugal
Client
Mercedes-Benz Portugal
Creative Director
Nuno Duarte
Travel Channel KIDNAP!
Agency
Rapp USA
Client
The Travel Channel
Executive Creative Director
Colin Glaum
Niger Luxury Club
Agency
Shackleton
Client
Action Against Hunger
General Creative Director
Juan Nonzioli
Dale Jarrett’s Farewell Tribute
Agency
The Martin Agency
Client
UPS
Creative Director
Andy Azula
