The Mobile Marketing Association (MMA) has appointed Google’s VP of display advertising Neal Mohan to its global board of directors, said John Bianchi, MMA’s communications director.
“I am thrilled to welcome Neal, a key industry leader and innovator as the latest member of the global board,” said Greg Stuart, MMA’s CEO, in a released statement.
The MMA is a non-profit trade association with more than 700 member companies and regional chapters in North America, Europe, Middle East, Africa, Latin America and Asia Pacific. The organization focuses on establishing mobile as an indispensible part of the marketing mix, by promoting, educating, measuring, guiding and protecting the mobile marketing industry worldwide.
MMA members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers.
The association is responsible for setting the agenda for the mobile marketing industry and shaping the future of the association, Bianchi reiterated from the press release, and Mohan will help further that agenda. Board members are appointed for two years. Bianchi said Mohan is an addition to the board and not a replacement.
“He is a key industry innovator and leader who is poised to help guide the industry and the MMA,” Bianchi said as reasons for Mohan’s appointment.
Mohan’s Google responsibilities include managing the company’s display advertising business across desktop and mobile devices. This includes managing the company’s DoubleClick and AdMob advertising platforms.
Prior to joining Google, Mohan was SVP of strategy and product development at online ad network DoubleClick, which was acquired by Google in 2008. While occupying this role, Mohan built the company’s strategic plan, led the product management team and grew DoubleClick’s business.
Previously, Mohan held several leadership positions at NetGravity, a software provider for managing online direct marketing and advertising. DoubleClick purchased NetGravity in July 1999 for $530 million.
