With every New Year, mobile marketers have the perfect opportunity to reconnect with their users and re-evaluate their acquisition plan.
Are you one of the mobile marketers looking to switch up your user acquisition strategy? Looking to attract new users and re-engage those who have fallen out of favor? It’s time to look into new distribution channels. Additionally, it may be time to think about how you may leverage them to reach users across all of their favorite apps.
Yes, traditional digital platforms like Facebook or Google are still effective.
However, you may be missing out on untapped ROI if you aren’t willing to spend money on new marketing methods. The pace of change in user privacy continues. Therefore, app marketers must examine new routes to improve engagement while keeping it personal.
SMS and video can help you increase engagement.
Does it seem like the word “engagement” appears to be repeating itself? Users appear to seek two things throughout the mobile landscape: privacy and engagement. We recognize that attaining both at the same time is a difficult task — but it is not impossible.
By introducing video into your SMS marketing, mobile marketers may build a stronger sense of connection with their consumers. In turn, this will increase engagement and push them to take action. Only individuals who have agreed to receive your communications can be targeted by SMS. This ensures that marketers adhere to user privacy guidelines.
SMS will continue to be a winning distribution channel for many. This is because it has the capacity to promote targeted communications despite privacy rules. Further, there is less than a 5% opt-out rate.
Smartphone users check their phones an average of 160 times per day, or every 9 minutes. It would be a tragedy for mobile marketers to ignore SMS marketing.
Consumers are more reliant on their phones than ever before. Consumers were asked how they would like to be contacted by a brand in the coming year. As a result, 75% of customers said they would prefer to be reached by SMS.
Video marketing in SMS captures eyeballs.
Aside from SMS’s growing popularity, mobile marketers who haven’t considered video marketing are missing out.
According to a recent study, video advertising will generate $35 billion in income by 2024. By now, everyone and their mother has heard of TikTok. It’s now a famous video marketing tool. Therefore, it’s no surprise that the platform will continue to dominate the mobile environment in 2022. It’s now one of the highest-ranking apps in terms of customer expenditure.
Why not send a fast intro video when someone opts in? Roughly 69 percent of consumers prefer to learn about a business through video.
Get around the mobile privacy limits of 2022.
Marketers must rely on available data to develop targeted content and promote user acquisition. This sounds easier than it is.
Apple’s App Tracking Transparency privacy policy dominated mobile advertising in 2021. From the start, mobile marketers anticipated that AAT would dramatically impede ad performance and change the mobile ecosystem’s dynamics.
Apple continues to provide updates that send data to app developers. They do this via the SKAdNetwork. Nevertheless, attribution is low and user data is largely anonymous.
However, many mobile marketers have found success with a native display. They have done this in order to increase new user acquisition and manage Apple’s new SKAN environment.
Simply said, display advertisements are among the most visually appealing mobile adverts around. Strong aesthetics improve the user experience. This can result in up to a 400 percent boost in conversion rates.
Instead of using third-party data to target users, native display advertising is designed to “natively” fit within the media in which they are displayed. After investing in native display traffic, a popular banking app saw a 233 percent boost in new users in just one month.
With contextual advertising, you may achieve privacy-first targeting.
Customers interact with brands on their mobile devices and sometimes click on ads. When they do, they want to be directed to the appropriate landing page as quickly as possible. Bounce rates will be high if that expectation isn’t realized. In addition, customers can be lost if the landing page is irrelevant to the information seen first.
According to a recent report, more than 51% of marketers still rely on third-party cookie data for their digital marketing campaigns. However, third-party cookies are going to be out by 2023. Therefore, mobile marketers must start implementing new tracking mechanisms today.
In order for marketers’ efforts to succeed, they must respect user privacy. This is where contextual advertising comes in.
Contextual advertising, for those who are new, is a targeted advertising method. It uses the contents of a page to reach and market to relevant users.
According to a recent study, contextually relevant ads are more likely to engage users than behaviorally targeted ones. To achieve privacy-first targeting, mobile advertisers can still access pertinent data. They can use data such as the location of the user’s mobile device, the time of day, and the person’s interests.
As a result, 70% of marketers think context is now more crucial in their marketing approach. Furthermore, many anticipate raising their expenditure in this channel in the future.
ROI success is your success.
You must be quick to adapt as a mobile marketer.
Marketers can handle just about everything. They have dealt with a nearly two-year-long global pandemic. They have seen user privacy restrictions that seem to be tightening by the day. However, as long as they have a well-thought-out strategy in place they can still succeed.
In today’s mobile app industry, advertisers must be unique in their strategy. They must learn to keep ahead of trending channels to outperform the competition.
