Modern Postcard, a direct mail company, named AccuData Integrated Marketing as its online data provider. The postcard marketer will use AccuData’s on-demand customized data tool, List Choice.
Dan Anglin, list sales & data solutions manager for Modern Postcard, said in an announcement that the direct marketer chose AccuData in part for its rich set of features. “We want to pass on any competitive advantage to our clients so that their direct mail campaigns can be more efficient and effective,” he said.
Modern Postcard will be able to give customers access to more features and functionalities that it says can result in finer targeting and increased ROI in their direct mail campaigns.
