What marketing buzzword drives you up a wall? The 2014 Marketing Hall of Femme honorees weigh in on the marketing jargon they’d be happy never to hear again.
Featuring:
Ann Sung Ruckstuhl
SVP and CMO, LiveOps
Mary Novak-Beatty
VP of Marketing and Call Center Sales, Mayflower Tours
Kathy Button Bell
VP, CMO, Emerson Electric
“The term that…seems wrong to me is that we spend so much time on is social media. For one thing, it’s really probably social marketing, not social media. And secondly, the thing that’s creating a revolution in marketing isn’t actually social media—it’s the digitalization of marketing.”
—Kathy Button Bell
