Marketers may “own” prospecting for high-value leads, but they can’t go it alone. Attracting and engaging the right prospects today takes collaboration with data scientists, Web developers, and more.
Speaking at the Direct Marketing News 2014 Marketing&Tech Partnership Summit, Reach Marketing CEO Greg Grdodian and Adam Reinebach, EVP of marketing solutions at Source Media, reveal how Source has enhanced its multi-touch prospecting through marketing/tech collaboration all along the marketing funnel: from profiling customers and identifying prime target markets, to engaging and retargeting across channels, to personalization and SEO.
They also discuss how any company can adapt this approach to improve their own customer acquisition efforts.
