As technology continues to change the way sports fans are connecting with the game, marketers are also transforming to meet the fan on their playing field.
With the rise of social networks, the influx of new data and refined analytic tools, marketing and technology are working together to better identify and connect with the fan through personalization and targeting.
Speaking at the Direct Marketing News 2014 Marketing&Tech Partnership Summit, Jeff Mirman, VP of Marketing for Turner Sports and Pete Scott, VP of Emerging Media for Turner Sports, jointly discuss how marketing and technology are forever changing the way that sports fans connect with the game.
