Today, the most critical challenge facing marketers is how quickly they can adapt to the pressures of the rapidly evolving digital economy.
Huge CEO Aaron Shapiro speaks at the Direct Marketing News 2014 Marketing&Tech Partnership Summit about how marketers can evolve to meet these challenges by becoming technology leaders in their organizations and harnessing digital to win in the increasingly challenging digital economy.
As Shapiro notes, “Like it or not, everyone in this room is in the technology business, no matter what business you think you’re in.”
