Today not all hackers are bad. Instead, hackers and hack-thinking are the source of a monumental, positive shift in business, creativity, and technology. Hackers create immense value by breaking things, whether it’s breaking from tradition, process, or simply “the way we’ve always done things.”
A new hacking economy—or “hackonomy”—is spreading quickly across industries, and has a huge impact on marketing. Speaking at the Direct Marketing News 2014 Marketing&Tech Partnership Summit, Bonin Bough, VP of global media and consumer engagement for Mondel?z International—parent company of Cadbury, Oreo, Nabisco, and more—explores how the hackonomy is changing marketing, and why marketers must embrace this change to better work with their technology colleagues and partners.
