There’s nothing so personalized, so one-to-one, as the in-person customer experience. Or is there? Custom luxury menswear brand J.Hilburn is implementing a website relaunch designed to mimic the experience its customers have when they meet with a J.Hilburn style advisor in person.
Speaking at the Direct Marketing News 2014 Marketing&Tech Partnership Summit, Veeral Rathod, cofounder of J.Hilburn, in conversation with DMN Senior Editor Al Urbanski, reveals how the direct-to-consumer brand’s marketing and technology teams collaborated to create a highly personalized, awe-inspiring—and profitable—online (and mobile) experience.
