The American Red Cross had a bold vision for how its marketing should evolve. Banafsheh Ghassemi, VP of marketing, customer experience, and CRM at American Red Cross, speaks at the Direct Marketing News 2014 Marketing&Tech Partnership Summit about the steps her organization took as part of this ongoing journey, including how technology supported specific marketing goals along the path.
Ghassemi also discusses where American Red Cross is headed and how marketing and technology will collaborate to get there.
In the words of Ghassemi: “Technology is the strongest foundation for customer experience.”
