Despite criticism for being too TV focused in its Olympics coverage, NBCOlympics.com fared well during this summer’s games.
According to the NY Times, while the television ratings for the Olympics coverage was record breaking this month, NBC’s Web site saw its own boom in traffic, “serving 1.2 billion pages and 72 million video streams through Saturday, more than doubling the combined traffic to its site during the 2004 Games in Athens and the 2006 Games in Turin.”
http://www.nytimes.com/2008/08/25/sports/olympics/25online.html?_r=1&oref=slogin
