Acclaimed director, Osgood ‘Oz’ Perkins, recently spoke about how the strategic promotional prowess of film distributor Neon has significantly enhanced the exposure of his upcoming horror movie, “Longlegs.” He noted Neon’s ingenious marketing techniques as a key to the campaign’s success.
Neon’s strategy for promoting “Longlegs” involved several innovative tools. These included enigmatic codes, suspenseful messages by the film’s lead performer, Nicolas Cage, and cryptic previews withholding vital plot points. Such marketing tactics have created unprecedented interest and enthusiasm in the horror film industry.
@antisocialhorror Longlegs really going CRAZY with this marketing. #longlegs #maikamonroe #horror #creepy #disturbing #horrormovies #neon #nicolascage #fyp
“Longlegs” is more than a horror film; it also includes elements from other timeless classics, such as “Seven” and “The Silence of the Lambs.” It introduces us to Lee Harker, a detective caught in a perilous cat-and-mouse game with the menacing ‘Longlegs’ portrayed by Cage. Audience anticipation for the film continues to swell due to its immersive narrative and thrilling plot twists.
Neon is somewhat mysterious in the film’s promotion, excluding any hint of Cage’s character from promotional content. Yet, this unconventional approach has further inflamed the public’s curiosity.
Boosting ‘Longlegs’ fascination through strategic promotions
Neon’s unique ability to stir intrigue has helped “Longlegs” stay in the limelight despite the purposeful ambiguity.
While filming in Vancouver in 2023, Neon won the distribution rights for “Longlegs.” As director, Perkins gave Neon considerable control during production, with the only stipulation being to maintain the movie’s aspect ratio. This allowed the team to keep their focus on capturing the film’s cinematic elements. It also resulted in a collaborative and successful relationship with the distributor.
The promotional campaign for “Longlegs” opened to wide acclaim from devoted horror fans and industry influencers. Many praised its unnerving aura, compelling direction, and masterful cinematography. Nicolas Cage’s captivating portrayal of the lead character also garnered extensive praise. The film’s intriguing narrative, haunting imagery, and shocking final scene have all solidified it as a standout in the horror film genre.
The combined efforts of director Perkins and Neon have made “Longlegs” much more than just a film—it’s become an experience that challenges and changes how audiences perceive the horror genre.
