NetElixir, a digital marketing agency, has released a report on ten trends that are set to redefine e-commerce by 2025. The report, led by CEO Udayan Bose, highlights groundbreaking opportunities for businesses to achieve sustainable growth and innovation. One of the key trends is the rise of social commerce.
Social platforms currently contribute 7% of website commerce, a figure expected to surpass 10% in 2025 as platforms like Instagram and TikTok enhance shopping integrations. This shift underscores the growing role of social media in influencing purchasing decisions. Another trend is the increasing use of voice-activated conversational search.
By 2025, 50% of all online searches are projected to be voice-activated, highlighting the need for businesses to optimize for conversational commerce. Voice search and AI-powered chatbots are set to replace traditional search bars, making interactions with online stores more intuitive. The report also predicts innovations in unified and hyper-personalized shopper experiences.
The convergence of AI/ML advancements, real-time data utilization, demand for customized experiences, and the rise of connected devices will drive groundbreaking innovations in personalization. Shoppers can expect engaging, efficient, and highly tailored experiences that align with individual preferences. AI shopping agents are set to revolutionize customer engagement, offering hyper-personalized recommendations that drive loyalty and conversion.
This innovation will redefine how businesses connect with their audiences.
Future-shaping e-commerce insights
AI is also enabling unparalleled advancements in content creation, campaign optimization, and budget allocation.
Sustainability will take center stage as 70% of consumers globally prefer brands that align with their values. Conscious consumerism will become a key differentiator in building trust and loyalty. Immersive technologies like augmented and virtual reality are reshaping online shopping.
By 2025, the AR market is projected to reach $50 billion, offering consumers interactive and memorable shopping experiences that enhance personalization. Marketplaces are evolving into distinct segments to meet diverse consumer needs. Luxury platforms emphasize exclusivity, while discount-focused marketplaces thrive on affordability, reflecting shifting priorities.
AI-powered tools are unlocking new frontiers in creative storytelling and content creation. Businesses leveraging these tools will elevate their marketing strategies and brand presence, setting new standards for innovation. “The e-commerce landscape is at a tipping point,” said Udayan Bose.
“These trends highlight the transformative potential of AI, sustainability, and personalization. Businesses that adapt quickly will position themselves as leaders in this exciting new era.”
The report indicates substantial shifts in the e-commerce industry driven by AI, immersive technologies, and a growing emphasis on sustainability and personalization. Companies that embrace these trends will likely lead in the rapidly evolving digital landscape.
