In a move intended to help it bring data integration solutions to clients, Ogilvy North America has formed strategic alliances with marketing software company Unica and marketing database solutions provider Pluris.
“We are dedicated to providing innovative strategies to use the vast amounts of customer marketing data that are available in this increasingly digital world,” said Marc Fleishhacker, managing director of Ogilvy Consulting – North America, in a statement. “By leveraging the significant strengths of these leading technology companies, we are able to make the promise of 24/7 digital marketing a powerful and profitable reality for our clients.”
As part of the alliance, Unica’s clients will have access to Ogilvy’s suite of strategic marketing services and its marketing strategy and analytics expertise. The deal formalizes an existing relationship with both companies and includes the use of Unica’s Affinium software suite by a number of Ogilvy’s clients.
Pluris will work with Ogilvy to build data and analytics infrastructures that optimize offers and messages delivered to customers through digital and interactive media.
“Our ability to manage real-time data platforms and embed analytics at the key points of customer interaction is specifically designed for innovative marketers like Ogilvy that are using interactive media and messaging techniques to bring brands and customers closer together,” said Bob Fetter, SVP at Pluris, in a statement.
Ogilvy North America, which includes Ogilvy & Mather Advertising, OgilvyOne, OgilvyInteractive and OgilvyAction, is a part of the WPP Group media conglomerate.
