Old Navy is celebrating its 30th anniversary by launching a nostalgic collection inspired by the 1990s. The limited-edition ’94 Reissue Collection features updated versions of classic Old Navy styles from that era. The collection includes cargo pants, bucket hats, and trendy ensembles suitable for mix-and-match and full-ensemble wear.
These pieces are perfect for those looking to revisit ’90s fashion while also serving as great basics for modern wardrobes. Some standout items in the collection are the ’94 Reissue Jean Trucker Jacket, ’94 Crop Polo, and ’94 Rugby Dress. The jean jacket has a corduroy collar and a versatile dark wash denim.
The crop polo comes in color-blocked red and navy with a quarter zip and embroidered logo. The rugby dress features navy and khaki stripes, hits above the knee, and has pockets for functionality. Other notable pieces include track pants and jackets, carpenter jeans, half-zips, canvas jackets, puffer vests, rugby polos, bucket hats, baseball caps, half-zip hoodies, and logo t-shirts.
Prices range from $20 for t-shirts up to $70 for the jean jacket. Old Navy was last truly relevant in the ’90s when high schoolers flocked to buy its trendy basics.
Old Navy celebrates ’90s fashion
In recent years, sales have declined as foot traffic decreased and fast-fashion competitors gained market share. Gap, Inc. executives aim to turn things around by appointing a new CEO and bringing on designer Zac Posen as Old Navy’s chief creative officer.
Posen was drawn to Old Navy’s long cultural footprint as a beloved American brand. He had his team source vintage Old Navy pieces from the ’90s, impressed by their bold style and high quality materials. Posen replicated the aesthetic and quality of these archival garments for the ’94 Reissue Collection, working with suppliers to reproduce materials no longer commonly used.
Old Navy faces the challenge of constantly reinventing itself to stay relevant while not alienating its core customers who drive revenue. Posen believes the brand can compete with fast fashion by offering durable, versatile clothing that provides better value and can be worn for years. His goal is to shape consumers’ perception of what Old Navy represents.
“Our purpose is something quite unpretentious, which is to invite everyone to play with style,” Posen says. “We’re not just selling clothes, we’re selling joy.”
The ’94 Reissue Collection, featuring over 200 styles for adults, kids, and toddlers, is now available online and in select Old Navy stores. Prices start at $19.94 for adult sizes ranging from XS-4X.
