Omnicom Media Group has partnered with Google to buy display ads for clients through the search giant’s ad exchange, according to the Wall Street Journal. OMG will reportedly spend “hundreds of millions of dollars” during the two-year agreement according the WSJ.
Google will also help OMG build a global technology platform allowing the agency to buy display ads more easily, an extension of the exchange Google rolled out last year to
ComScore reported earlier this year that display ads were up 21% in 2009 over 2008, and Google said last fall that display ads could be its largest growth sector in the future, since text ad revenue was declining.
