Dimitri Lisitski is co-founder and CEO of Influ2, the B2B demand gen and content marketing solution which boldly — and counter-intuitively — says “Forget ABM.” Lisitski divides his time between California and his native Ukraine, where Influ2 maintains an engineering and development team. He explains what’s wrong with ABM as widely conceived today, and talks about the distinction between traditional ABM and marketing to “real people.”
