You may know Brightcove as a leading online video platform, but in addition to supporting media accounts, the Boston-based vendor is also doing more for brands, from video-driven lead gen to training support. Chris Bondhus, senior director of lead generation at Brightcove, dropped by to tell us about how video — including live-streaming — can complement B2B marketing efforts, and how it even dovetails with an ABM strategy.
One on One: Chris Bondhus on Video and ABM
