Collin Holmes, founder and CEO of Chatmeter, helps clients understand local search and highlight great customer reviews — a substantial challenge when it comes to brands like Kohl’s, which has around 1200 stores appearing on multiple local search channels which display tens of thousands of user reviews. Also, how sentiment analysis can help brands optimize customer experience at the granular, local level.
Related Posts
How Emerging Podcast Technology Is Creating New Standards
As the podcast market continues to grow, competition is heating up. There are well over 2,000,000 podcasts out…
Creative Testing Is the Key to Audio Ad Performance
Creative drives 50% of audio ad effectiveness. With this in mind, it’s no longer enough for brands to…
Why Audio and Podcast Advertising Delivers Powerful Brand Lift & ROI – And the Pitfalls of Not Embracing This Medium Now
In an effort to keep up with evolving consumer media consumption habits, an increasing number of brands and…