Plenty of analytics solutions come out-of-the-box, or indeed packaged, as a kind of add-on, with broader marketing technology solutions. Some vendors sell on the basis of the quality of their solution for any kind of business data. An alternative approach, represented by LatentView Analytics, starts with business challenges, and creates a customized analytics solution (built, admittedly, around core software) tailored to the specific needs of a business.
Kim Davis sat down with Krishnan Venkata, Chief Sales Officer at LatentView, to learn about the practical role analytics plays in today’s businesses, and explains how the needs of different verticals can be very different.
