If 20 percent of digital conversions are being driven through affiliate marketing, that makes it the best secret in digital marketing according to Michael Jones, CEO of Pepperjam. Kim Davis talks to him about affiliate marketing’s former bad reputation and how Pepperjam– –set out to tame the “wild west” (and Pepperjam’s recent acquisition of AdAssured).
One on One: Michael Jones on Digital Marketing’s Best Kept Secret
