Sure, individual customers need attention and personalized experiences. But taken as a whole, retailers have been slow to realize the full implication of customer-centricity by focusing too much on a specific channel or product line. Omer Artun, founder and CEO of enterprise CDP AgilOne, sits down with Chris Wood and shares his experience in working with retailers to adopt a more holistic strategy by managing their “customer portfolio.”
One on One: Omer Artun Tells Us How Retailers Use CDPs to Manage Customer Portfolios
