After getting a refresher on conversational marketing from Dave Gerhardt at this year’s Demandbase ABM Innovation Summit, DMN editor-in-chief Kim Davis chased down Drift’s VP of marketing and asked him to share his ideas in the podcast. One of the most articulate thought-leaders in marketing tech, Gerhardt explains how the seamless B2C experience we’ve all come to expect these days have re-trained our brains, and how old-school, form-filling, sales rep-driven B2B marketing doesn’t cut it any more. What are the alternatives? Find out in this animated and candid conversation.
One on One: Our Re-Trained Brains, with Dave Gerhardt
