Jason Beckerman, CEO and co-founder of Unified — a social data and intelligence platform with offices across the U.S. — believes that the missing ingredient for most brands looking to assess their progress and budget for social is raw, real, performance data. He recently sat down with DMN to discuss the tricky process of navigating the marketing budget as it relates to social media campaigns.
Beckerman oversees all product, technology, and organizational strategy at Unified, and he also has experience working in financial services and enterprise software, having held positions at Merrill Lynch, Siebel, and Salesforce.
Click on the media player below for the full interview.
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