Kim Davis sits down with Vince Jeffs, senior director of strategy and product marketing for Pega to discuss how marketing tech and data-driven marketing have evolved since the “golden age” of direct marketing. Looking back to the database marketing of the 1990s, and forward to an AI-driven future, Jeffs has a great perspective on where we’ve been and where we’re going.
This week Pega was named leader in Ovum’s 2018 “Selecting a Customer Engagement Platform” Decision Matrix.
