Five best practices for marketing healthcare services online
1. Do not serve ads that relate to specific diseases that consumers are
searching for
2. Consumers are looking for information, so provide links to Web sites
with helpful information
3. Let healthcare searchers send questions directly to doctors and healthcare
professionals
4. Provide social networking tools where consumers can connect with
one another
5. For better CRM, include healthy living tips along with ads for products to help
consumers know that you care about their health
