In August Oreo reached the halfway mark of its 100-day Oreo Daily Twist campaign, which portrays historic and current events from the perspective of America’s favorite cookie.
Whether an Oreo cookie is rolling past the Eiffel Tower for the Tour de France or filled with red icing for the Mars rover landing, the Oreo brand displays milestones in a fun and engaging way. Viewers can “like,” tweet, and pin the cookies from Nabsico’s Daily Twist website and suggest future events to include in the campaign. Some images are interactive; for example, consumers can help the chocolaty morsel pole vault into a glass of milk or perform different yo-yo tricks.
A live Facebook feed listed underneath each image allows viewers to comment on the cookie of the day and ask for help when event titles and images are ambiguous. Users can also visit the campaign’s Tumblr page to click on images that lead to news articles explaining the event of the day.
How sweet is that?
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