An 880-year-old bed and breakfast in Oxfordshire has gone viral after adopting a Gen Z approach to its advertising. Fyfield Manor, near Wallingford, posted a video to its TikTok page on Monday with the caption: “When you ask your Gen Z daughter to write the marketing script.”
The video, which describes the B&B as “giving zen” and “very demure,” has since been viewed 9.4 million times. The mother and daughter team behind the video said they were “amazed” by the response.
Frannie Brown, who came up with the idea for the video, said similar videos on the platform inspired her. “There were various accounts where people would film their dads just going around the supermarket and stuff, and it’s kind of funny because it’s like the older generation,” the 26-year-old said. Having come up with the idea, she suggested it to her mum, Christine.
Christine said she was open to anything new. “I’ve done the B&B for years, and one can get into a bit of a rut.
Gen Z appeal boosts Oxfordshire B&B
I have very nice people coming, but I must try something new. Most people come from the older generation, and I thought it’d be nice to try attracting younger people.”
In the video, Christine describes the B&B’s features as having “understood the assignment” and is 880 years old with “no cap.” She also describes a medieval dining room as having “so much rizz.”
“I just put myself in [Frannie’s] hands and did what I was told, and I’m just amazed. Being the older generation, I can’t believe that so many people would like it,” Christine said. “I didn’t even know what any of the words meant!”
Christine and her family have operated the 880-year-old building as a B&B for 25 years.
The positive thing for me is it’s an old house, and we’ve already had youngsters staying here having seen previous TikTok videos — and they love it,” she said. Christine finishes the viral video by saying: “Whether you need to recover from a brat summer or menty b — this is the place for you. Slay!”
