Wireless network, data, and software services provider Plume, is refining its marketing strategy in partnership with Bospar, a public relations and social media consulting firm. Guided by Plume’s CMO, Valerie Buckingham, the partnership aims to enhance Plume’s digital presence and strengthen ties with key media outlets.
The collaboration was sealed after a competitive request for proposal process in Q1, following an in-depth review of Plume’s marketing strategies at the close of 2023. The goal is to promote new product launches slated for 2024, expand Plume’s market presence, and position the firm as a leading player in its industry.
The addition of Adrian Fitzgerald as Chief Revenue Officer and Sara Parker as Head of Communications, appointed in October and September 2023 respectively, further bolsters Plume’s leadership team.
Bospar will focus on creating content and reinventing Plume’s brand narrative to establish Plume as not only a tech company but an innovative creator of consumer products addressing digital parenting, smart home management, cybersecurity, and digital wellness.
Plume and Bospar join forces for enhanced marketing
Bospar’s CEO, Curtis Sparrer, will lead this initiative.
Although Plume did not disclose its previous PR agency, it has collaborated with top-tier firms such as Armstrong, Bell, Charter, Claro, NOS, Liberty Global, J: COM, and Jio. Its partnership with Bospar aligns with Plume’s commitment to strengthen its brand and marks a strategic move to bolster its market position.
Despite a strong reputation in the B2B market, Plume is intent on broadening its image as a global tech partner. It aims to cater to the unique technological needs of different businesses by engaging diverse demographics and regions. In tandem with telecom industries worldwide, Plume aspires to contribute to the global conversation on technology’s future role.
