Application solutions provider Prism Solutions, Sunnyvale, CA, recently introduced Campaign Advisor, a market analysis and campaign management solution designed to help financial service organizations identify, build and retain their best customers.
Features of Prism include: Profitability roll-up capabilities, which allow users to apply profitability data to determine which campaigns or customers will provide the largest return on their investments; 10 analytical templates that focus on financial services applications such as segmentation, customer profitability, customer defection early warning, target marketing and credit limit preapproval; branch review capabilities; individual customer analysis; customer relationship management data; and extensibility, which allows customers to add additional custom or third-party analytical applications.
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