ORLANDO, FL — Recognition Systems, Chicago, a campaign management software and solutions vendor, was one of several firms to announce partnerships and new products at the National Center for Database Marketing's 22nd National Conference & Exhibition held here last week.
Recognition signed alliance agreements with CMS-Databasics, a Canadian division of KnowledgeBase Marketing, Chapel Hill, NC, to deliver campaign management solutions and with Aperio, Boston, a customer relationship management solutions vendor.
It also announced that its campaign manager, ideas Solution, will be included within Firserv's InformEnt data warehousing solution for the financial services industry. Firserv serves more than 7,000 financial institutions around the world. The solution, called Marketshare, is currently available.
According to Tim Suther, senior vice president at Recognition, the partnerships will allow Recognition to meet the data warehousing needs of customers and will help move the company into the customer relationship management space.
Other announcements include:
* Prime Response, Denver; Information Advantage, Eden Prairie, MN; and DynaMark, a Fair Isaac company, St. Paul, MN, introduced an integrated data analysis and campaign management solution that includes Prime Response's Prime Vantage campaign management software and Information Advantage's business intelligence engine DecisionSuite.
DynaMark has incorporated the PR/IA system into its APEX Customer Management & Analysis System, which allows financial clients to identify, acquire and strengthen relationships with their customers. MyEureka!, the Web component of IA's DecisionSuite, can also be used with this system and enables customer and campaign information sharing across the enterprise, enhancing collaboration and eliminating the duplication of efforts associated with accessing and combining data from multiple applications.
According to the companies, the solution will increase campaign ROI by enabling marketers to tightly couple in-depth analysis of customer data with campaign planning and execution.
* APAC Customer Services, Chicago; Paragren Technologies, Reston, VA; and USWeb, Santa Clara, CA, announced an Internet-enabled CRM real-time solution.
APAC's call center technology is integrated into Paragren's Interactive Marketer software and USWeb's professional Internet services and technology solutions. The offering will incorporate live chat-based text, call-back buttons, and e-mail management techniques, allowing businesses to attain and service customers directly through the Internet.
* Dun & Bradstreet, Murray Hill, NJ, introduced MarketSpectrum 3.1, which builds on D&B's data mart product Market Spectrum 3.0. The new version incorporates a campaign management program developed by D&B and, according to the company, allows customers to build queries against a database that can be combined via the campaign manager. By combining the two systems, users can use those queries as triggers in a campaign program to drive certain campaign messages. The product will be available in January.
* Quadstone Limited, Edinburgh, Scotland, announced the availability of ActionHouse, a stand-alone tool or module that can be used with the company's Decisionhouse product.
According to Quadstone, the tool enables the deployment of customer behavior models without extra coding or translation. ActionHouse can automatically score millions of customers, and business analysts can then integrate this information with other data sets in the Customer Relationship Management cycle, such as campaign management, call center, customer database and other customer management operational systems.
* Ceres Integrated Solutions Inc., Raleigh, NC, a retail marketing and merchandising software and services company, announced partnerships with SAS Institute, Cary, NC, and NCR's Retail Solutions Group, Atlanta.
Under the SAS agreement, Ceres' retail customers will be able to invoke models generated by SAS Institute's Enterprise Miner software into Ceres' CRM solution to score only the records needed for a specific campaign.
Under the NCR agreement , Ceres has been named an NCR Retail Solution Partner, and the two companies will partner on a referral basis to deliver solutions that include Ceres' CRM software and NCR's Teradata Database to their mutual customers.
* MarketSoft Corp., Lexington, MA, an enterprise-wide marketing automation vendor, announced a partnership with iMarket, Waltham, MA, another marketing software vendor with an emphasis on information-driver solutions. iMarket's Datastream technology will be embedded within MarketSoft's enterprise marketing automation software currently being developed to expand and qualify the information on all leads and avoid lead duplication.
