PV Sindhu, a two-time Olympic medalist, recently signed a multi-year partnership with PUMA India as a brand ambassador. To celebrate this landmark moment, the company changed the spelling of its brand signage in various stores to “PVMA.”
This change led to speculation that it could be a spelling mistake. However, when a fan took to social media to share a photo of a store and asked about the apparent error, Sindhu replied, “I did.”
As part of the agreement, PUMA will launch Sindhu-specific products and release a special high-performance range for badminton players, including footwear, accessories, and apparel.
Sindhu expressed her excitement about the partnership, saying, “Badminton has been a platform for growth and self-discovery for me, and through this partnership, I want to inspire others, especially women, to take risks, believe in themselves, and aim higher.”
PUMA boasts a star-studded client roster that includes Harmanpreet Kaur, Mohammed Shami, Mary Kom, Usain Bolt, and Neymar Jr., among others.
Puma’s rebranding to PVMA
Sindhu, 29, is the first and only Indian to become badminton world champion and the second individual from the country to clinch two consecutive Olympic medals.
Throughout her career, Sindhu has achieved numerous milestones, including a career-high ranking of No. 2 in 2017, five medals at the BWF World Championships, a silver medal at the 2016 Olympics, and a bronze medal in Tokyo. She is also the defending Commonwealth Games (CWG) champion, with three consecutive singles medals at the Commonwealth Games, a silver at the Asian Games, and two Uber Cup bronze medals.
Sindhu has been featured in Forbes’ list of highest-paid female athletes multiple times and has received several prestigious awards, such as the Arjuna Award, Khel Ratna Award, Padma Bhushan, and Padma Shri Awards.
