Quebecor World Inc. has renewed and extended its long-term partnership with Parade Publications to print 100% of Parade Magazine in the US.
Parade, a division of Advance Magazine Publishers Inc., is distributed across the continent in more than 400 Sunday newspapers and is read in the US by more than 71 million people weekly.
“Our coast-to-coast manufacturing platform creates significant value for national customers such as Parade,” said Brian Freschi, president, Marketing Solutions Group, at Quebecor World, in a statement. By being able to print closer to Parade’s readers, it reduces cycle time and delivery costs, he continued.
In June, Quebecor World merged its US retail insert, catalog, Sunday magazine division and direct mail division into a new integrated marketing group.
The move was a response to how customers are positioning their marketing and advertising programs, said Freschi, in a statement at the time. He added that customers wanted to work with a partner that could provide integrated solutions.
