The Reader’s Digest Association has launched a Facebook sweepstakes and campaign to expand its digital interaction with consumers.
The “Your Life…The Reader’s Digest Version” contest encourages consumers to submit their life story in 150 words or fewer on the company’s Facebook page. Consumers will then vote to determine the best story. The winner will be published in the magazine and earn $25,000, while 10 runners-up will be published on ReadersDigest.com and win $2,500 each.
Reader’s Digest is promoting the initiative through direct marketing, TV interviews and radio promotions, said Kevin O’Keefe, senior brand director at Reader’s Digest, via email. The brand worked with “a host of company and agency talent” on the campaign, including AOR Blue Sky Agency.
Reader’s Digest also designed the contest to boost awareness of the recently published book Life… The Reader’s Digest Version. All entrants and voters will receive a free digital download of a multiple-chapter excerpt from the book.
To participate, consumers must allow Facebook to access profile information, including names, profile pictures, gender, networks, user IDs and lists of friends. By entering, consumers automatically opt-in to receive future Reader’s Digest mailings, according to the contest’s rules.
O’Keefe said the target consumer for the campaign is “an individual whose life view is grounded in experience, who looks to Reader’s Digest to open a door to a new idea or possibility.”
The contest will run through November 1.
Correction: An earlier version of this story misidentified the agency that The Reader’s Digest Association is working with on the campaign. The company works with Blue Sky Agency.
