Health publisher Rodale announced December 15 has promoted Gregg Michaelson to president, integrated marketing and sales, CMO. He had been EVP of customer marketing for the company.
In his new role, Michaelson will lead Rodale’s print and digital ad sales, custom publishing and other marketing initiatives. Reporting to him will be the SVPs and publishers in charge Rodale publications including Men’s Health, Women’s Health, Prevention, Organic Gardening, Running and Cycling. The heads of Rodale.com and the company’s custom publishing, sports marketing, customer insights and research divisions will also work under him.
“By creating this collaborative group under Gregg’s able leadership, we will be able to connect Rodale’s media touch points with all the powerful capabilities we have on the consumer side, including research, circulation, retail, customer relationship management, and our customer database,” Rodale chairman and CEO Maria Rodale said, in a statement.
Michaelson joined Rodale in 2001 as VP of book marketing, where he led the company’s transition to a multichannel approach for direct response marketing of magazines and books.
Rodale is not the only publisher to tap a new marketing head recently. In November, Reader’s Digest Association named a new CMO.
