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black friday
354 posts
MasterCard: Holiday e-comm spending sees double-digit growth
Consumer e-commerce spending is up by double digits so far this holiday shopping season, according to data from…
Q&A: Roger Barnette, CEO of SearchIgnite
Roger Barnette, founded SearchIgnite six years ago to provide large enterprise companies with the software to power and…
Consumers split on whether to find best deals online or in-store
Consumers are nearly evenly divided on whether to find the best deals online or at retail stores, according…
Mobile media making more impact this holiday season
Marketers are making more use of mobile media to reach out to shoppers this holiday season, and more…
Catalogers push free holiday shipping
This may be remembered as the season of free shipping. Many catalogers are offering free delivery, often with…
Amazon.com launches iPhone price check app
Amazon.com launched a price comparison application for the iPhone on November 22, four days before Black Friday. The…
Toys ‘R’ Us adds mobile components to holiday campaign
Toys “R” Us’ holiday campaign is in full swing two weeks before Black Friday, the traditional start of the…
Make Cyber Monday successful, not scary
For the consumer, shopping is all about deals. Every year leading up to Black Friday and Cyber Monday, brands and…
Q&A: Matt Lawson, VP of marketing, Marin Software
Online shoppers are procrastinators, according to research from Marin Software, a paid search management service provider. The company…
Tailor holiday messaging according to calendar: Epsilon
Consumer purchase behavior around the holidays peaks at different times for online versus in-store shopping, and marketers need to adjust…
