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black friday
354 posts
Layaway returns to retailers — on the Web
Add Toys “R” Us to the list of retailers that recently introduced or reintroduced in-store layaway — a…
Creative campaigns from Holland Boone, Bella Jules and HT Market
Holland Boone Situation Pewter goods company Holland Boone wanted to test the effectiveness of e-mail versus direct mail.…
Text message marketing rings true
While the mobile Web is a hot topic among US marketers these days, text messaging is not going…
Can digital marketing save retail?
Many bricks-and-mortar and e-commerce retailers showed disappointing figures over the holidays, despite predictions that sales would either stay…
Caution after solid Thanksgiving weekend
Online sales spiked significantly on Cyber Monday last week, according to several reports, bringing a bit of good…
Retailers optimize digital experience for maximum holiday help
With this year’s weak economy, the holiday season has become more important than ever to retailers, who earn…
Marketers should be setting sights for Holidays and beyond
I don’t think anyone needed the official government pronouncement that we have been in a recession since last…
Inbox Insider: The holiday push
With Thanksgiving over, it is officially the holiday shopping season, and retailers know that this is going to…
Shoppers headed to the malls Thanksgiving weekend
Preliminary results indicate Thanksgiving weekend sales weren’t the disaster that some had predicted, but still weren’t all that…
Customer reviews to guide Amazon marketing
Amazon.com said it will use customer-generated reviews to market popular items during the holiday season. The company announced…