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black friday
354 posts
A Marketer’s Guide to Fall 2017 Network TV
With Fourth of July now a memory, broadcasters have their eyes set on the new and returning primetime…
The Technology Kohl’s CTO Is Using to Drive Retail Transformation
Consumers aren’t the only ones inundated with choice — retailers are, too. As technological acronyms like AR, VR,…
Adobe Buys Big Into Retail
According to the Adobe Digital Index, consumers laid out $83 billion online during the holidays, a nearly 13%…
Fed Ex Improved On-Time Deliveries This Holiday
Despite delays caused by a record-breaking CyberMonday, FedEx closed out the holiday season with a half-percentage-point improvement over…
Holiday Brains Trust 2: 2015’s strategic developments
With the New Year fast approaching, we convened a virtual panel of experts who live and breathe marketing…
Mobile Continues to Drive Email Clicks
There’s a major connection between the growth in interactions on mobile devices and email marketing messages. That’s according…
Amazon Rides Prime Day to a Big July
July’s Prime Day online shopping event continues to rack up favorable metrics. This week’s come from ChannelAdvisor,…
Marketing on #ThrowbackThursday
Everyone loves a good throwback. ‘90s music, awkward teenage photos, or perhaps some retro ‘60s style—vintage is a…
The Best (and Worst) Words to Use in an Email Subject Line
Marketers need to be black and white about the value of an email message. And there’s no better…
IBM: Shoppers Will Buy More, Pay Less Online This Thanksgiving
You know the holiday retail season is nigh when the IBM Digital Analytics Benchmark releases its first projections,…