black friday

The political scandal surrounding lobbyist Jack Abramoff dipped into the mailing industry last week when an item in…

In response to developments by the major e-mail service providers, Worldata released an advisory Friday to explain the…

The McGraw-Hill Companies Inc. redesigned its BusinessWeek Online's home page with easier navigation and new content features. The…

This week’s issue of DM News took a little longer to finish than most, thanks to last week’s…

Isle of Capri Casinos Inc. is embarking on a new methodology of evaluating and valuing customers as it…

XOR Inc., an eBusiness outsourcing services provider headquartered in Boulder, CO, and Seurat Company, Boston, a customer relationship…

Reduced rates and relaxation are the selling points in a direct mail campaign by Keystone Resort aimed at…

Compaq Computer Corp. announced on Friday a simplified referral program in the United States to try to expand…

Marketing tactics set offline often place limits on e-mail campaign tactics. Though e-mail marketing is mostly about direct…

Seeking to bolster its status as an American icon, Zippo Manufacturing Co. will again take to the Internet…